BRAND MANAGER

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. A Brand Manager is responsible for the overall image of a product.

 Key elements of the job are:

• Researching the marketplace to determine where the product or client fits in (i.e., analyzing competitive positioning, products, brands and spending)
• Developing marketing and advertising strategies and managing those budgets
• Helping create designs and layouts for print and digital advertising concepts signage and collateral
• Overseeing promotional activities; analyzing pricing and sales
• (Re)evaluating how the brand can appear to a wider consumer base.